Torbay Council utilizes Facebook to connect with local residents

Use of the social networking site Facebook has been adopted by Torbay Council in an attempt to promote the area and target a younger audience. The Devon Council is profiting from the sites various applications to display touristic images of the area, advertise job vacancies and show press releases. The site also allows the Council’s events such as the forthcoming credit crunch community forums to be displayed in addition to details of the Mayoral Vision. After only 2 days the site had already attracted 27 fans. With the potential of reaching over 100 million people globally, the council hopes that this innovative practice will encourage further engagement with the community.